Write with AI
generative AI that drafts and edits text in emails and SMS messages
Generates new text from a prompt and edits existing text — tone, length, spelling and grammar — inside the email and SMS builders; the user reviews the suggestions before adding them. Mailchimp: “Powered by Intuit AI, use this tool whenever you need help drafting and editing content to align with your brand's voice and tone.” Mailchimp: “Availability: Write with AI is a beta feature.”
- Where to check the switch
- No switch found — look in your Mailchimp settings or ask your administrator
AI-generated sections
Create Email Content with AI; generative AI that builds email sections from a link or a prompt
Builds email sections — text and layout options — in the email builder from a web address such as a blog post, or from a text prompt; the user browses the options, picks one and refines it. Mailchimp: “You can transform external information into email layouts using AI-generated sections.”
- Where to check the switch
- No switch found — look in your Mailchimp settings or ask your administrator
Intuit AI
AI-powered flow templates; generative AI that writes the emails in automation flows
Generates fully designed, on-brand emails for automation flow templates such as welcome, abandoned cart and birthday emails, using the account's brand kit; the user can review and edit them or turn the flow on straight away. Mailchimp: “Intuit AI is beta technology that we use to power the generative artificial intelligence (GenAI) tools in your Mailchimp account.” Mailchimp: “To use Intuit AI, your account’s primary mailing address must be located in the United States.”
- Where to check the switch
- No switch found — look in your Mailchimp settings or ask your administrator
Analytics AI
also called the Analytics AI Agent; a chat assistant that answers questions about the account's marketing results and recommends next steps
Answers plain-language questions about campaigns, automations, the audience and store revenue, shows charts and recommends next steps; it can pre-fill a campaign, automation or segment, but nothing is created until the user confirms. Mailchimp: “Analytics AI recommends actions and pre-fills details, but you confirm every change.” Mailchimp: “The Analytics AI is rolling out globally in phases.”
- Where to check the switch
- No switch found — look in your Mailchimp settings or ask your administrator
predictive analytics
AI predictions for each contact: likelihood to purchase, customer lifetime value, time to next purchase and churn risk
Predicts, for every contact in the audience, how likely they are to buy, their expected lifetime value, when they will buy next and their risk of not buying again (high, medium or low), for use in segments and automations. Mailchimp: “Mailchimp’s conversion insights dashboard displays predictive analytics, which uses AI to analyze purchase history, browsing behavior, and email engagement to forecast future buying patterns.” Mailchimp: “You must have a connected online store.”
- Where to check the switch
- No switch found — look in your Mailchimp settings or ask your administrator
predicted demographics
predicts the age range and gender of each contact
Predicts the gender and age range of every contact and shows them in contact profiles and email reports, using the same categories as Google Ads; it is on by default. Mailchimp: “Predictive demographics uses data science to predict the gender and age of your contacts.” Mailchimp: “The predicted demographics feature is automatically enabled for eligible users.”
